Website Redesign Checklist Every Indian Business Needs

web design
December 3, 2025

Most websites don’t fail because they “look old.”
They fail because they no longer match how people behave online today.

Indian customers browse on mobile.
They compare you with competitors instantly.
They judge your business in seconds.
And they bounce the moment something feels slow, confusing, or unreliable.

A redesign isn’t about giving your website a makeover.
It’s about removing friction so customers can understand you faster and contact you easier.

Below is the same framework we use when Indian businesses ask us to audit their website before a redesign — business-friendly, practical, and focused on real user behaviour.

Know Exactly Why You’re Redesigning

Before touching any visuals, get clear on one thing:

What exactly is broken?

Most people say:
“It looks outdated.”
“The design feels old.”

But the real problems are usually deeper:

  • Customers can’t instantly understand what you do
  • The site loads slowly
  • Visitors don’t enquire
  • Content feels outdated
  • The layout is cluttered
  • Business goals have changed, but the website hasn’t

A redesign works only when you fix the root issues — not just the appearance.

2. Speed First. Everything Else Later.

Design doesn’t matter if the website doesn’t open quickly.

Ask yourself:

Does your site load instantly on a normal mobile network?

If the answer is no, your customers already left.
Indian users won’t wait. Pages taking 2-5 seconds to load see bounce rates jump from 9% to 38%

A redesign should remove whatever slows the site down:

  • heavy images
  • unnecessary animations
  • too many plugins
  • bulky layouts

A fast site feels trustworthy.
A slow site feels risky.

Quick Tip:
 Use either of these tools to get a simple speed rating:

You don’t need to understand the technical terms — just check if the score is poor. If it is, speed should be your redesign’s first priority.

3. Your Homepage Should Explain Your Business in One Glance

When someone lands on your website, they should immediately understand:

  • what you offer
  • who it’s for
  • what to do next

Most Indian websites fail here because they try to sound clever instead of clear.

Clarity > Creativity.Tell people exactly what you do.
They’ll trust you more.

4. Make the Website Feel Easy, Not “Smart”

The best websites feel effortless to use.

Your redesign should focus on:

  • simple navigation
  • clean spacing
  • a layout that’s easy to follow
  • clear CTAs
  • fewer distractions
  • less clutter
  • readable content

People stay longer on websites that “feel easy.”
They enquire more when the journey is simple. Your website shouldn’t try to impress.
It should help people understand you.

5. Mobile Isn’t a Version. It’s the Main Experience.

In India, most visitors will ONLY see your mobile site. Over 750 million Indians use mobile internet, accounting for 83% of total users

So your redesign must be built for mobile first, not desktop.

Check if your mobile site:

  • has text that’s easy to read
  • has buttons big enough to tap
  • has a menu that opens smoothly
  • shows WhatsApp and contact options clearly
  • doesn’t force people to pinch-zoom
  • loads images correctly
  • feels stable (no elements shifting while loading)

6. Update Your Content — Don’t Drag Old Mistakes Into a New Design

Most redesigns fail because the business pastes old content into the new layout.

A redesign is the perfect time to refresh your message:

  • rewrite your homepage
  • simplify your service descriptions
  • focus on outcomes, not jargon
  • remove outdated details
  • add testimonials, case studies, and proof
  • replace generic stock photos with real images
  • add FAQs based on actual customer questions

Your content should feel current, honest, and useful.

7. Build Trust Naturally — Without Overclaiming

Customers don’t trust easily anymore.

They look for proof before they even think of contacting you

Your redesigned site should include:

  • real testimonials
  • Google review snapshots
  • client logos
  • before/after photos
  • team or office photos
  • clear contact details
  • a clean, consistent layout

Trust is built through evidence and not statements.

8. Make It Ridiculously Easy to Contact You

Many websites hide their contact points behind design decisions.

Your redesign should prioritize:

  • a clear primary call-to-action
  • a visible WhatsApp button
  • a simple contact form (few fields)
  • a bold phone number
  • consistent contact details across all pages
  • working forms (test them yourself)

If contacting you feels difficult, customers will simply choose someone else.

9. Don’t Break What Already Works

If your website already has some Google traffic, protect it. Over 10% traffic drops post-redesign signal issues like redirect errors

During your redesign:

  • keep important page URLs the same
  • if a URL changes, redirect it properly
  • avoid deleting pages that bring traffic
  • make sure no page becomes broken
  • ensure important content stays discoverable

A redesign should grow your visibility — not reset it.

10. Test the Website Like a Real Customer Before Launch

Most redesign issues appear only when a real person uses the website casually.

Before launch, check:

  • does the site load quickly on mobile data?
  • do all forms work?
  • do all buttons lead to the right place?
  • does WhatsApp open correctly?
  • do pages scroll smoothly?
  • are there spelling or grammar mistakes?
  • does it look good on two or more different phones?

If something feels off to you, trust that your customer will feel it too.

Final Website Redesign Checklist

Use this quick checklist before approving any redesign.

Clarity

  • Does your homepage explain your business instantly?
  • Are service pages simple and focused on benefits?
  • Is your message clear and human?

Speed

  • Does the site open fast on mobile data?
  • Are heavy images and animations removed?
  • Checked using PageSpeed Insights or GTmetrix?

Mobile Experience

  • Does the design look and feel good on mobile?
  • Are buttons easy to tap?
  • Is WhatsApp clearly visible?
  • Tested using Chrome Mobile View?

Design & Layout

  • Is the layout clean and easy to follow?
  • Is navigation simple?
  • Is there enough spacing and consistency?

Trust

  • Are testimonials, reviews, or logos displayed?
  • Are real photos used?
  • Are contact details clear everywhere?

Contact & Conversion

  • Is there ONE main CTA?
  • Are forms short and functional?
  • Do all buttons work across all devices?

SEO Protection

  • Are URLs kept the same or redirected correctly?
  • Are there no broken pages?
  • Is existing traffic protected?

Final Testing

  • Tested on mobile data?
  • Tested on at least two different phones?
  • No errors, glitches, or broken buttons?

All CTAs, forms, and WhatsApp links working?

Final Thoughts: Redesign for Ease, Not Decoration

A website redesign isn’t about chasing trends.
It’s about making your digital presence clearer, faster, and more useful for real customers.

When your website:

  • loads quickly on any network
  • explains your business in seconds
  • feels natural to use on mobile
  • builds trust without effort
  • and makes it easy for people to contact you

—that’s when it starts working for your business instead of holding it back.

If you’re planning to build or redesign your website in 2026 and want guidance on strategy, UI/UX, SEO, and conversions, take a look at our page for a web design company in Coimbatore. At Two Stones, we don’t chase decoration.
We build websites that communicate clearly, perform consistently, and help your business grow.