The plate
Plating the Experience Right: The Plate’s UX Journey
The Plate is a restaurant-powered food app designed to streamline ordering and enhance the dining experience. Built with a user-first UX approach, it simplifies menu access, reduces wait times, and boosts customer satisfaction.
CLIENT
The Plate
CATEGORY
Restaurant
INDUSTRY
Food
TIMELINE
3 Months
WHAT WE DID
Brand Strategy
Identity Design
Ui UX
Website Development
About The Project
The Plate needed a digital solution to replace inefficient phone-based ordering. With high demand and a poor ordering experience, the goal was to create a mobile-first platform that delivers speed, clarity, and convenience. Our role was to craft a UI/UX experience that simplifies the customer journey while reinforcing the restaurant’s identity.
Creating
The Brand
We began by identifying key pain points in the customer’s offline ordering journey. From long wait times to unclear menu options, every interaction needed redesigning. We built a visual system around clarity—clean typography, intuitive icons, and calming colors to mirror trust and ease. The menu layout was optimized for faster decision-making. Loyalty programs and offers were visually integrated without clutter.
Micro-interactions were introduced to reinforce feedback during order placement. Each screen was tested to ensure accessibility and responsiveness across devices. The result? A brand that looks, feels, and performs like a digital extension of the restaurant.
Micro-interactions were introduced to reinforce feedback during order placement. Each screen was tested to ensure accessibility and responsiveness across devices. The result? A brand that looks, feels, and performs like a digital extension of the restaurant.
Our UX Approach
We approached the app with a goal to balance usability and efficiency. A simplified homepage gives quick access to menu categories. Clear CTAs guide users to order with minimal taps. The cart flow was designed to allow editing, promos, and loyalty integration without confusion. We prioritized mobile behavior patterns and touch-friendly design. Realtime feedback, subtle animations, and smart shortcuts were added to reduce user effort.
To ensure scalability, the design system was built to adapt to new features and seasonal campaigns. We also introduced modular components for faster future iterations. User testing helped fine-tune pain points and sharpened the app’s overall flow..
To ensure scalability, the design system was built to adapt to new features and seasonal campaigns. We also introduced modular components for faster future iterations. User testing helped fine-tune pain points and sharpened the app’s overall flow..
The Outcome
The app transformed the restaurant’s service experience—reducing missed orders and increasing repeat usage. Customers gained control over their time and decisions. Order placement became faster, more accurate, and visually guided. The new UX led to increased user satisfaction and improved operational efficiency. Support teams experienced fewer order-related queries, freeing up time for kitchen operations. Overall, the app bridged convenience and communication between brand and customer.
38%
Drop in Missed Orders
40%
Improvement in Cart Completion Rate