Ippo Fresh is a multi-channel meat retailer built on the promise of hygiene, quality, and trust. Based in a city that values freshness and convenience, the brand serves customers through its walk-in stores, online platform, and doorstep delivery service. Their core positioning revolves around “clean and safe meat” backed by transparent sourcing and neat packaging. As a rising player in the D2C meat space, they needed digital visibility to match their physical credibility. That’s where two stones stepped in.

We set out to transform Ippo Fresh from a neighborhood meat shop into a digitally trusted clean-meat brand. Every creative element visuals, copy, and tone highlighted hygiene, convenience, and daily relevance. The brand identity was built to reflect not just product freshness, but also clarity, trust, and modern appeal. Every touchpoint was intentionally designed to reinforce a sense of quality, safety, and everyday reliability.

We crafted a full-funnel digital strategy combining performance marketing, organic visibility, and user experience. Paid campaigns were designed to maximize reach, drive product awareness, and convert online traffic into orders. SEO efforts focused on ranking for high-intent local keywords to capture ready-to-buy users. We revamped the website’s UI/UX to ensure a seamless, conversion-friendly experience across devices. Together, these efforts built a consistent, high-performing presence both online and offline.

We amplified Ippo Fresh’s presence across every touchpoint-paid, organic, and social.