Revenue is an important factor to run any business and sales is considered as the engine of a profitable venture. The key to sales is the lead generation. The total number of relevant leads will increase the closures, thus increasing the revenue of the business.
To generate leads many companies follow the traditional methods like cold calling, setting up meetings with prospects to showcase their products and services. But this methodology is time consuming, resources oriented and cost intensive.
Hence, outbound traditional marketing might work well for corporates and well established firms but not for small businesses.
So here comes the inbound marketing, that is, attracting the target audience to our website and increasing relevant traffic. There are many ways for inbound strategies but SEO is still the king.
In today’s digital world, SEO is the most important factor to be considered for online businesses. Search engines serve millions of users per day, Organic SEO (Search Engine Optimisation) contributes to over 70 percent of the clicks as compared to paid clicks.
Once a website ranks for a particular keyword or content, it drives traffic and improves lead generation.
There are many search engines in the world like google, bing, yahoo, yandex, baidu etc. But google with a market share of 87% is the no.1 in the top search engines list.
So when we talk about search engine optimization, it’s definitely Google.
Understanding SEO as a definition
According to Wikipedia, SEO is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results.” Once a website is visible for a particular search query, it will increase web traffic and brand awareness to the potential audience.
How SEO is important to B2B companies?
Organic SEO (Search Engine Optimization) contributes to over 70 % of the clicks as compared to paid clicks.
More importantly, the first three organic search results get 60% of all traffic from a web search. Leads coming from a search have a 14.6% close rate, compared to just 1.7% from channels like print or direct mail advertising.
When 71% of B2B researchers start their research with a generic search, it’s hard to deny the fact that SEO is crucial.
So, B2B marketers must build a strong SEO strategy to enhance their brand reach to their potential target persona.
Why is SEO important in b2b lead generation?
Every day, people use Google to search around 5.4 billion searches. 78% of people use the web to research products and services before buying. In outbound marketing we target people without knowing whether they need our services or not.
SEO is magical, 80% of a website’s traffic begins with a search query. In search engines, people with immediate need or may be in future, surfs to find out vendors who could cater their needs.
Once a website ranks top for a particular keyword organically, it would create a positive brand feel to the users. Once a user clicks the link, a good website with Ui Ux design will attract the users and satisfy the customer’s expectation.
When a new user visits a website, the first impression is the best impression and lead them to the call to action.
This is why search engine optimization (SEO) is so important to generate potential leads for b2b businesses.
A good SEO strategy can increase sales
For any business, increasing profit and investment return will be the ultimate goal.
To get good results in search rankings, B2B companies must use proven SEO strategies and techniques. SEO strategy should comprise two things. One is a goal and another is an execution plan to achieve the goal.
Understanding the target persona of a particular business is a key factor in formulating a strategy. Only when we understand the target audience needs, we could be able to develop the content plan for the customers.
To create a profitable and cost-effective SEO strategy, a good SEO company will play a major role. But if an organisation has more resources and budget, then they can also set up a in-house digital marketing team.
Hence, search engine optimisation is always a good friend in generating sales leads with high return on investment (ROI).