Brands that Rebranded in 2023 – A Short Recap

Are you aware of the fact that even small changes in a brand’s logo, packaging, and design can have a significant impact on customers’ minds? This comes under the term called “rebranding” which can help any brand better connect with its target audience when used effectively. Let us explore some of the notable brands that were rebranded in 2023 to create a bigger impact on their sales. 


Pepsi has revamped its logo for the first time in 14 years. By March end of 2023, Pepsi had made this announcement. When it is a long period of time, we would definitely expect it to be great and astonishing. In order to let the audience know about this change and trigger their curiosity, Pepsi has released a rebranding trailer on YouTube.

To make the new logo familiar to the audience, the brand has taken several measures. They showcase the logo on trucks, in outdoor ads, and on their signature Pepsi cans. Mauro Porcini, PepsiCo’s chief design officer, aimed to create a visual identity that resonates with current consumers while honoring the brand’s heritage. The online audience has applauded the fresh new look since its launch.

Brands that rebranded in 2023 - Pepsi


The rebranding strategy of HBO Max to Max is a big step. But when looking closely, we can get to the conclusion that the change is necessary. The main reason was to show off the variety of shows and movies they offer. HBO Max used to be all about HBO, but now it has a lot more than just HBO shows. By calling it Max, they wanted to make it clear that there’s a whole range of content available, not just the usual HBO stuff.

Another big reason for the change was to make the service more family-friendly. The HBO brand is known for its more grown-up shows, which might have made families with kids think it wasn’t for them. So, by rebranding as Max, they hoped to attract more families and show that there’s something for everyone.

HBO max


Fanta is one of the brands that rebranded in 2023 which has generated excitement worldwide. On hearing the word Fanta, people get into the imagination that the logo appears to be orange in color. But Jones Knowles Ritchie planned something else. He dropped the iconic orange color that had been reflected for years and revamped the logo in a striking tone i.e., blue. 

The reason behind this major change is to let people across global know that Fanta isn’t always orange in terms of flavor. Known for its unique advertising approach, Fanta didn’t disappoint its customers and continued to impress people with its new look.

Brands that rebranded in 2023 - Fanta


LG, a well-known electronics brand has introduced a new visual identity. It features a flatter digital logo with a lighter shade of red compared to the previous one. The iconic Life’s Good brand tagline is now in a new typeface. This will be more prominently featured in advertising and product packaging. 

LG aims to achieve a more “dynamic and youthful” look in reimagining its brand identity. This will align with the core values of its uncompromising user experience with people-centric innovation. LG also plans to infuse more personality into its iconic logo on the web by using expressive actions such as winking, smiling, and nodding.



After seven years, The PepsiCo Design and Innovation team has decided to reinvent 7UP with a new visual identity. The new design follows a punchy green which is their brand’s signature color along with some citrus hues and high-contrast lines. All these combine to portray the feeling of UPward energy who are all searching for that. 

It comes under the flat design trend and gives the ‘7’ a thick extrusion to integrate nicely with the brand name and positioning. It will be used for both of their variants 7UP and 7UP Zero Sugar. The new slogan “New Get Up, Same 7UP” accompanies the new look and creates a good impression among the audience.

Brands that rebranded in 2023 - 7UP


Nokia appears to be prominent in the list of brands that rebranded in 2023. Its logo is crafted with an angular design in a simple yet modern way. Nokia’s previous logo had thicker letters and a darker blue hue. In the redesign, the K’s diagonal strokes remained in an arrowhead shape, but its vertical stem was removed. The strokes from N and A were also removed for a more modern look. The O changed from a rounded square to a circle. 

Nokia’s rebranding aims to better align the company with current fashion trends while reflecting its creative, dynamic, energized, and modern business practices. It also represents collaboration which is essential for the advancements in accessibility, sustainability, and productivity.



Castrol too introduced a new logo design with a modernized style and feel. They feel this update is necessary to better reflect the company’s unique market positioning and its ability to adapt to evolving client needs.

The redesigned logo features a more modern, dynamic, and vivid style, emphasizing Castrol’s key strengths and differentiators as it seeks to broaden its appeal to a more diverse client base in lubricants, services, and solutions. The classic red, green, and white colors of Castrol are still prominent like before.


As these brands continue to evolve and innovate, one thing is getting clear. The rebranding is not just about a new logo or packaging. It’s about telling a compelling story that resonates with consumers and keeps the brand ahead of the curve. So the brands that were rebranded will achieve their expected results soon with no doubt. Above all, it also teaches that a change is necessary to keep up with the trend and make the brands popular.


Unlock the Power of Logos: Discover the 7 Types and Find Your Business’s Perfect Match!

A logo is a vital part of any brand’s identity! If you are curious to explore the different types of logos then you have landed at the right place. Logos come in many styles, like the classic look of emblem logos or the text-based simplicity of wordmarks. Each type has its own unique appeal and purpose. Read further as we uncover the stories behind their different types and where they work better. Whether you’re just starting out or looking to refresh your brand, understanding logos is key to making your mark in the business world.

Emblem Logo

Have you ever noticed the previous logo of Starbucks? It is one of the best examples of emblem logos. It combines a classic typeface with a pictorial element that gives a timeless badge-like impression.

Who Should Use an Emblem Logo?

Emblem logos are favorites of government organizations, schools, sports teams, and prestigious institutions like Harvard, Manchester United, and Yale. They also shine in the auto industry, adding a touch of tradition and prestige.

Classic and prestigious vibeNot easily scalable for small sizes
Unique, hard to imitateChallenging to use in digital formats
Emblem logo

Wordmark Logo

The Wordmark logo is the one where style stands out for its simplicity and impact. These are purely text-based, showcasing the brand’s name uniquely and memorably. Think of Google, Coca-Cola, FedEx, and Disney, all shining examples of the power of wordmark logos. These logos rely solely on the interplay of typography, color, and spacing to make a statement.

Who Should Use a Wordmark Logo?

From small startups to tech titans like Google, the wordmark logo is a favorite across the board. Its minimalistic yet versatile design makes it suitable for a wide range of businesses, allowing the brand name to take center stage in a bold and distinctive manner.

Reinforces brand nameCan appear plain without unique elements
Versatile and adaptableRequires creativity for distinction
Types of Logos - Work Mark Logo

Monogram Logo or Lettermarks 

In the realm of logos, there’s a sleek and sophisticated style known as the monogram logo, also called a lettermark. Similar to wordmark logos, these designs are text-based, but they pack a punch by using only the brand’s initials. Take, for instance, the American television network Home Box Office, which is represented by the sleek and memorable “HBO” monogram.

Who Should Use a Monogram Logo?

Monogram logos are a perfect fit for brands with long or complex names. They’re also a top choice for luxury brands seeking an elegant and recognizable symbol. Just look at Louis Vuitton’s iconic “LV” monogram that graces its products with timeless sophistication. If you want your brand to exude class and distinction, a monogram logo might be the perfect choice.

Scalable and minimalistInitials might confuse or overlook the brand
Great for long and complicated namesMore intricate and complex
Monogram or Lettermarks Logos

Pictorial Marks or Logo Symbols 

These logo symbols or brand marks aren’t just graphics; they’re stories waiting to be told. Take, for instance, Apple’s half-bitten logo. People may think it is just a half-bitten apple logo symbolizing the Apple brand but it represents the biblical tale of Adam and Eve who’ve bitten an apple from the Tree of Knowledge. That’s the magic of pictorial marks, they convey deeper meanings, evoke emotions, or cleverly play with your brand’s name.

Who Should Use a Pictorial Logo?

These pictorial marks are best suited for established brands as they find them particularly compelling and leverage their strong recognition to deepen their brand narrative. Yet, if you’re a fresh face in the market yearning for a pictorial mark, don’t be discouraged. Seek a design that’s not just new but uniquely captivating, instantly resonating with your audience and setting your brand apart in the crowd.

Strong visual impactFinding the right symbol is challenging
Overcome language barriersCan be misunderstood
Pictorial Mark Logos

Abstract Logo

As the name suggests, these logos are crafted from abstract designs and geometric shapes creatively. These are conceptual logos that don’t represent any existing or easily recognizable objects. Think of the divided circle of Pepsi, or the four squares of Microsoft – these are the hallmarks of abstract logos.

Who Should Use an Abstract Logo:

Abstract logos are perfect for brands that want to stand out. They let you get creative with your design, telling a unique story about your brand. This type of logo works well for global companies because it can be understood by people from different cultures, like a universal language for your brand.

Unique and versatileRequires creativity
Ideal for global brandsComplexity can hinder scalability
Types of Logos - Abstract Logo

Mascot Logo

Mascots aren’t just characters in sports; they can be the friendly face of a brand, whether it’s a person, animal, object, or even a fictional creation. Think of Julius’ Pringles, or KFC’s Colonel Sanders – these iconic figures are more than just logos; they’re personalities that bring a brand to life.

Who Should Use a Mascot Logo?

If you’re in the business of delighting families and kids, a mascot logo could be your secret weapon. Restaurants like KFC and McDonald’s, as well as food giants like Kellogg’s and Pillsbury, have harnessed the power of mascots to draw in customers with their charm. But it’s not just about fun; if you have an important but potentially dull message to convey, a mascot can be your animated ally in keeping your audience engaged and interested.

Fun and attention-grabbingTime-consuming to create
Create a positive brand imageUser reactions can vary
Types of Logos - Moscot Logo

Combination Mark

A combination mark is a blend of two logo types we’ve explored previously: a wordmark with pictorial marks, a monogram with an abstract logo, or a wordmark with a mascot. Take Burger King, for example. They’ve ingeniously combined abstract design with their brand name in a blue circle, creating a distinctive yet instantly recognizable mark.

Who Should Use Combination Marks:

Combination marks are versatile and fit for brands across all industries. They’re especially ideal for new brands looking to establish themselves. By using a combination mark, a brand can strengthen its name and pave the way for future recognition. As the brand grows in prominence, it can even transition to using just the logo symbol, a testament to the mark’s enduring impact.

Reinforces brand imageLimited scalability
Offers flexibilityFixed orientation
Combination Mark

Thus logo recognition gains trust and loyalty among consumers, ultimately contributing to brand recall and differentiation in the market, thereby aiding in both branding and lead generation efforts. Logo being the face of your brand, portrays who you are and what you stand for. All you need is a thorough understanding of the nuances of logo design and its establishment in various segments to create a strong impression of your brand among the audience.


2023’s Digital Revolution: Top 5 Brand Transformations That Redefined Industries

Companies across various sectors implement digital transformation strategies at their best to remain competitive in the ever-evolving marketplace. These brands are not just adapting but also thriving in the digital age to stay at the top. In 2023, some popular brands underwent digital transformation to attain more productivity which will be discussed in the following.

1. Netflix’s Digital Transformation:

Netflix, which is worth $149 billion, is a top player in changing how we watch movies and TV shows. They do this by letting people stream videos online. Their success comes from looking ahead and changing with the times. For example, they once offered to team up with Blockbuster, a big video rental store. They also listened to what customers wanted, like getting rid of late fees. Plus, they keep finding new ways to use technology to change how we watch stuff.


2. NIKE’s SNKRS App:

NIKE uses fancy computer learning and mobile tech, like the SNKRS app. This app scans your feet and suggests shoes accordingly. It also gives NIKE useful information for making new shoe designs. The app and NIKE’s loyalty program called NIKE+ helped them sell more and work better inside the company. This made them quicker to react to what people wanted to buy.


3. Starbucks’ AI Integration:

Starbucks’ ‘Digital Flywheel’ initiative introduced cloud-based platforms and AI to personalize customer experiences, improve product offerings, and manage inventory. This digital change helped Starbucks become even more popular around the world. The technology also ensures that their customers are happy and satisfied.


4. AUDI’s Audi City Concept:

Audi’s Audi City idea changed old-fashioned showrooms into cool, digital mini-showrooms. This made customers happier and boosted sales by 60%. With touchscreens and digital setups, buying a car has become more personal and easier. This shows how digital changes can shake up an old-school business.


5. Adobe’s Cloud-Based Transformation:

Adobe changed how they sell their software. Instead of selling it in boxes, they now offer it through subscriptions. They also bought companies like Magento and Omniture. This switch turned Adobe into a cloud-based software-as-a-service (SaaS) company. Their change involved more than just how they sell their products. It also affects how they do business, use technology, manage their employees, and use data. 


Thus evidently proving how big changes in the digital world transform businesses into new forms and pave the way for success. By implementing the best marketing strategies, not only big brands but even startups can make their business flourish. We, Two Stones, being the best digital marketing agency, take your business to the next level worldwide.