Deliver With Us is food based start-up in Bangalore that provides home delivery service to the customers. They asked us to design their brand identity and incorporate the logo in their t-shirts, templates, visiting cards, letter head and goodies.
Background: Deliver With Us is food based start-up in Bangalore that provides home delivery service to the customers. They asked us to design their brand identity and incorporate the logo in their t-shirts, templates, visiting cards, letter head and goodies.
Finding: There are numerous home delivery services in the Bangalore market and to be successful, the Company has to definitely create a space for itself among the competitors. We intended to build a niche for our client in the competitive Market with the Brand Identity that we design for them. We wanted to create a logo and implement a compelling color combination that will allure the customers to choose Deliver With Us over the others.
Brand Story: Our objective was to create a unique Brand Identity that will put this start-up ahead of competitors in the Market. Every food based company’s logo will contain something related to food but we sought to break this tradition and gave importance to the fast paced delivery concept and crafted the logo in such a way that as soon as the consumer sees the logo, they will understand the whole concept and motto of our client’s service.
Design Process: We focused on the “fast-paced food delivery” concept in our logo designing process. We tried out different designs and ultimately came up with this distinctive sketch consisting of a play button which extends into an arrow signifying the idea of the fast-delivery service that Deliver With Us proposes in providing. In the colors we used, we wanted to create a compelling effect that tempts the customers to choose this particular service over others. We achieved this by choosing orange and pink which attracts the eyes and creates a captivating effect.