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Design for your
Brand Logo

• Feminine and soft colors like pink, lavender, and pastel shades are effective for women’s clothing brands.

• Curved and organic shapes like circles or ovals can work well for women’s clothing logos.

• Textured or hand-drawn elements can give a playful or artistic feel to the logo.

• Logos for women’s clothing brands can include symbols or icons that represent femininity or beauty, such as flowers or butterflies.

• Soft and subtle shades can give a modern and sophisticated look to the logo design.

• Bold and masculine colours like navy blue, grey, and black are popular choices for men’s clothing brands.

• Angular and geometric shapes like squares or triangles can work well for men’s clothing logos.

• Minimal or no texture is preferred to give a clean and modern look.

• Logos for men’s clothing brands can include symbols or icons that represent masculinity or strength, such as animals or weapons.

• High-contrast shades can make the logo design stand out.

• Black, white, and gold are popular colour choices for high-end fashion brands.

• Simple shapes like rectangles or diamonds can work well for high-end fashion logos.

• Textured or layered elements can give a luxurious feel to the logo.

• Logos for high-end fashion brands can include symbols or icons that represent luxury or exclusivity.

• Soft and subtle shades can give a modern and sophisticated look to the logo design.

• Bold colours like red, blue, and green are popular choices for athletic clothing brands.

• Dynamic shapes like triangles or arrows can work well for athletic clothing logos.

• Minimal or no texture is preferred to give a clean and modern look.

• Logos for athletic clothing brands can include symbols or icons that represent the brand’s focus on athletics and fitness.

• High-contrast shades can make the logo design stand out.

• Bright and cheerful colours like pink, blue, and green work well for children’s clothing brands.

• Playful shapes like stars or hearts can work well for children’s clothing logos.

• Textured or hand-drawn elements can give a playful feel to the logo.

• Logos for children’s clothing brands can include symbols or icons that represent childhood, such as toys or animals.

• High-contrast shades can make the logo stand out.

• Warm, earthy colours – browns, beiges, and greens.
• These colours are often associated with comfort, relaxation, and natural beauty.
• Other colours –
  • Blue (which can symbolize trust and dependability),
  • Red (which can symbolize passion and energy), and
  • Gold (which can symbolize luxury and sophistication).

• Curved shapes are commonly used – circles, ovals, and rounded rectangles.
• These shapes can convey a sense of elegance, relaxation, and warmth, which are key values in the hotel industry.
• Other shapes that are commonly used in hotel industry logos include diamonds, stars, and other geometric shapes, which can be used to create a sense of sophistication and exclusivity.

• Symbols that are commonly used in hotel industry logos include images of buildings, mountains, sunsets, and other natural elements.
• These symbols can represent the beauty and tranquillity of the hotel’s location, as well as the luxury and comfort of the hotel experience.
• Other symbols that are commonly used in hotel industry logos include stylized images of beds, pillows, and other elements associated with the hotel experience.

• Fonts and typography are important elements in hotel industry logos and can be used to create a sense of sophistication and exclusivity.
• Negative space is often used in hotel industry logos to create a sense of depth and complexity, which can be associated with the luxury and exclusivity of the hotel experience.
• Images of food and drink can also be important elements in some hotel industry logos, particularly for hotels that offer dining and room service options.

• Bright, bold colours are often used in FMCG product logos to create a sense of energy and excitement.
• Red, yellow, blue, and green are some of the most commonly used colours in FMCG product logos, as they are attention-grabbing and can convey a sense of freshness and quality.

• Many FMCG product logos feature simple, geometric shapes such as circles, squares, and triangles to create a clean and modern design.
• Other logos may use more organic shapes to create a sense of nature and healthfulness.

Symbols used in FMCG product logos may be directly related to the product or service being offered, such as a silhouette of a product or an image of an animal that is associated with the brand.
Other logos may use abstract symbols or shapes that are meant to convey a sense of energy, freshness, or quality.

• Typography is an important element in FMCG product logos, as it can create a unique and recognizable visual identity for the brand.
• Negative space can be used to create a sense of depth and complexity in the design.
• Graphics and illustrations can be used to create a unique and memorable visual identity that sets the brand apart from its competitors.

• The use of different shades and tints of colour can help to create a sense of depth and contrast in the logo design.
• For example, using lighter and darker shades of blue in a logo that features a product can create a sense of texture and dimensionality.

• Bright, bold colours are often used in startup logos, such as blues, greens, oranges, and pinks.
• These colours can convey a sense of energy, creativity, and innovation.

• Simple, geometric shapes are often used in startup logos, such as circles, squares, and triangles.

• Symbols that are commonly used in startup logos include light bulbs, stars, and other images associated with innovation and creativity.
• These symbols can represent the fresh ideas and new approaches that startups are known for.

• Fonts and typography are important elements in startup logos and can be used to create a sense of modernity and creativity.