Digital Marketing For small business
A Brand image is a personality that identifies product, company and services.
Nowadays, in India, you cannot cross a day without using a digital device like mobile phones, tablets and smartwatches. The digital device is the easiest way to connect with Customer 24×7.
Every entrepreneur wants to market their products and services through the internet which increase the reach towards global customers. Compared to traditional marketing, digital marketing strategy more efficient and affordable.
Digital marketing is interactive marketing of a product or services through electronic devices. It is the most effective way to create a strong online presence towards the audience which makes brand awareness and lead generation.
During digital marketing, a business entrepreneur can directly connect with current and existing customers through digital channels such as search engines, social media, email, and websites.
Through modern digital marketing strategies, small business owners can identify customers’ expectations and transform new business ideas.
Digital Marketing Channels
Digital marketing has different channels to market product and services to the customers. Each channel has different ideas and marketing strategies to reach goals.
Let us look at how digital marketing strategies are used to enhance business growth and generate leads for small businesses.
SMM – Social Media Marketing:
SMM is an effective digital marketing channel to create and promote the brand, business and product which generate leads through social media networks.
In reality, people are using these platforms every single day. Everyone is aware of different Social networks around us such as Facebook, Google+, Twitter, Instagram, YouTube, LinkedIn, Snapchat Pinterest, etc.
With such widespread use, social media creates traffic to the search engine. Each social media presents a mind-blowing marketing opportunity like posting contents, videos, images etc.
Creating and distributing quality content is the base of successful social media campaigns. Each business has different ideas and different marketing campaigns to promote their products and business.
If you want your website on the top of the search engine ranking, you have to optimize your website with SEO. Thereby you can increase the amount of organic (or free) traffic your website.
Search engine optimization helps to increase the visibility of the website to the customer, creates traffic, branding awareness. It’s easy to generate leads and conversions.
Ultimately, SEO focus on optimizing your High-Quality Content, Blogging, Images and Videos, Social presence and info graphics to the website,
The above SEO practices can improve the website more interactive to the customer and increase search engine rank organically which enhances the small business to the next level.
Content marketing focused on attracting customers with valuable contents towards the customers. Whenever, a customer visiting a website the creative content marketing creates the trust and loyalty towards the brand and products, which converts the audience into customers.
Today, more than ever before, content marketing is highly focusing on digital marketing to designing, publishing, promoting, distributing and sharing valuable and relevant content on different digital marketing channels.
There are various categories where you can put content marketing efforts these days: Blogs, Social media, E-Books, Landing page, E-mail etc.,
PPC – Pay Per Click:
Nowadays, you can’t cross any social media or websites without an advertisement.
pay-per-click (PPC) advertising, is to drive targeted traffic to your website, where you have to pay a network every time your ad is clicked.
PPC digital is powerful marketing which helps the small business to bring new customers towards the website.
There are various types of PPC campaigns: Paid search ads, Paid search advertising, PPC (pay-per-click), PPC (pay-per-call), CPC (cost-per-click), and CPM (cost-per-thousand impressions).
PPC campaign is the best ways to gain traffic and ensure better online recognition from the customers.
For small businesses, video marketing is an easy way to communicate and engage with a customer about products and services.
“More than 8 billion videos are watched daily on Facebook”
Online videos marketing help to increase your brand visibility and explain your product to the various level of customer. Especially, creative and personalized product videos matter a lot in 2019.
Even if you unlock your smartphones and tablets, or open up your laptop, or fire up your smart TV, there is no escaping from the video content. Video Ad has become a natural part of the website to engage with customers.
Video Advertising plays an important role in organic and PPC marketing. Creating a high-quality short video makes a positive impact on marketing campaigns.