UI UX design hacks to convert website traffic into leads

There are a variety of strategies and channels that can get your business noticed by your audience. But websites are ultimate among them in reaching the audience, generating leads and increase your business revenue. Let us look at the following factors which increase your business revenue from websites.

1st impression is the best impression

Research says that a user takes just a few seconds to decide whether to continue scrolling down a website and close the tab. So crafting a beautiful website design is very much important to attract the users to the website and good UI design helps to reduce the website bounce rate.

A website represents the personality and attitude of the business and thus an attractive website creates a positive impact and credibility of an organisation.

A rich colour, meaningful graphics, good typography, user-friendly environment and professional photos can transform the website into UI(User Interaction) style websites.

Empathise your customer’s need and expectation

Next important aspect from a user’s view is the information he/she is looking out from the website. The average time people spend on any given website is only 15 seconds.

So the information or content must be placed in such a way that the audience should feel ease in accessing the information they are searching on the website.

Keeping the target users in mind when designing a website is the key in customer empathy. A good UI UX designer or agency understands the users, their needs from a business or organisation, their motives and designs the website as a solution to their pain points.

User Interactions

Once the user has got what he needs from a website, the next step is the communication of what the user wants and this we call it as “user interaction”. Interactions with customers keeps them engaged with the product or company and nowadays it can be done in a number of ways.

CTA (Call To Action) helps the audience to interact with the company and inquire about the product and services.

UX best practices promote improving the quality of the user’s interaction. Chatbots, Videos, Live Chat, Customer Form and FAQ which helps the audience to reach the website product and services.

Increasing Customer Experience & Credibility

In today’s digital world, many businesses have earned their credibility through their digital presence. Website plays a major factor as it acts as the face of the company. A business can communicate to their customers about their brand and gain credibility by creating a relationship with customers and earn positive feedback for your product and services.

In today’s world, loyalty is driven by customer experience much more than the actual product and a website with good customer experience can definitely accomplish that.

Finally, UX can increase your revenue

When implementing the above user experience design hacks, we can set a process in converting the traffic as leads.

First, the user is attracted with the good design feel of the website i.e. UI and decided to continue surfing it.

Second, with the good UX design, the user easily gets what he needs and third, makes call to actions to interact with the business which is obviously a LEAD.

And now you can understand the basic sales math, the more number leads increases the chances for converting them to customers by which one can increase the revenue.

To implement the above hacks you need a good team with knowledge, expertise and experience to work the magic of converting the traffic into leads. We at Two Stones, a digital transformation agency, have designed & developed websites for our clients and we can do the same for you as well 😉

Thanks for reading our blog & please share if you feel it’s worth a read!


5 Things You Should Do To achieve Retargeting

Retargeting: Back to basics

Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach 98% of users who don’t convert right away.

It’s that simple a concept.

But how does it work? Ever heard of cookies on the internet?

Retargeting is a cookie-based technology. Once enabled, it follows your potential customer over the web and understands the likes and interests of the person. The user then begins to see ads on screen that are relevant to their previous choices and possible futuristic ones.

Now when it is your brand ads that catch their attention, and they crave to visit again, you are almost there. When they finally reach the point of CTA on your site, there you go.

You have achieved retargeting in its simplest forms.

Types of Retargeting methods

There are various strategies, types, techniques, and methods to achieve the same.


With website retargeting, you can serve people ads based on actions they take on your website. Think about what pages they visit, the types of products they view, and whether they add items to their shopping cart.


The emails your customers open, the offers that excite them to check out, are all information that could later be elicited for retargeting.


This is an activity or history-based suggestion technique. Based on what was viewed or added in the cart, further options are displayed for them to consider.

Personalization of every ad impression served to your customers is what dynamic retargeting aims to deal with.

  • Mobile retargeting, Search retargeting, pixel-based retargeting, social retargeting, list-based retargeting, and onsite retargeting are a few more of such methods in retargeting.

5 hacks en route to great retargeting!

1. Identify your purpose

What is your end goal, is it to bring into picture new customers or work on the existing ones? Is it to bring brand royalty? Understanding this helps to choose if “freemium” products, add-ons, upselling, adding new values are what the hour seeks.

2. Funnel segmentation

When it comes to marketing, and retargeting, ‘one size fits all’ is a myth. Distinguished approaches are necessary now that the world has come to the personalisation of content the user sees on the screen.

Funnel segmentations help you create distinct ads for a different set of customers based on the category they belong to.

Top-of-the-funnel (TOFU): People who visit pages related to general information rather than your specific product.

Middle-of-the-funnel (MOFU): People who visit pages related to your product, but only at a considerable level.

Bottom-of-the-funnel (BOFU): People who visit pages related to your product that indicate they are at the decision-making stage.

3. Channel Cross work

The experiences of users change as per platform. Cross channel retargeting helps you resonate and have the desired impact concerning specific sites. By adjusting the content for various platforms will ensure you follow an integrated approach and break the monotony in the presentation.

Even amidst this, the key is to recognize where to focus and understanding which platform converts.

4. Facebook custom audience

A Custom Audience made from a customer list is a type of audience you can create to help build your reach. It’s made of information – called “identifiers” – that you’ve collected about your customers (such as email address, phone number, and address) and provided to Facebook.

The hashed information is matched with Facebook profiles so that you can advertise to your customers on Facebook, Instagram, and Audience Network. The more information you can provide, the better the match rate, so says Facebook.

It works over mobile and web and you can export leads, MQLs, SQLs, and opportunities, then update a personalized message to guide them towards the next stage in your funnel.

5. Zero-in on the needs of your buyer persona

Buyer personas are profiles of your ideal customer. A buyer persona can help classify your ideal target market who has a similar need or interest for your product/service. They help govern the best ways to interconnect with your target market, translate visitors into leads, and leads into customers.

Buyer personas help ensure that all actions involved in obtaining and serving your customers are custom-made to the targeted buyer’s needs.

Significance of retargeting

Ever wondered why retargeting is of high importance?

Retargeting allows brands to label visitors into interests and follow them while they do other things online, giving them a chance to pull visitors back to the website that wasn’t quite to the point of conversion.

Retargeting influences web site visitors in such a profound way that they are 70% more likely to convert. Also, to note, the return on investment (ROI) or return on effort (ROE) has proven to be pretty impressive.


A smart move of retargeting would be to combine it with other techniques of digital marketing rather than as a stand-alone idea. Keeping up with the technology and the trends it induces, one can very well make sure to stay on top of the game.