Finding: Aroma Paneer is a well-established brand in South India and our challenge was not only to establish the pride that the brand has built for itself over the years but we aspired to create an edge over other dairy brands in India and increase the sales with our brand new attractive design thereby sustaining the already existing customers and attracting others by standing out in the Market space.
Brand Story: On par with our understanding about the challenges in store, we brainstormed and came up with an invigorating look for our client and also made sure to use the same background in all of the brand’s products. Since Aroma is a dairy based product, we wanted to design the template with the colours that will re-iterate the feeling of freshness and create a natural and a healthy thought in the minds of the buyer. With this idea, we sketched the entire background for Aroma paneer, ghee, butter and different varieties of biscuits. Aroma Paneer after our re-design received great laurels and recognition.